I recently had the pleasure of collaborating with the London (UK) based Don Reon in the designing of their limited edition T-shirt collection. I'm very excited about this one!
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Don Reon
Early in 2009, amidst the social unrest and uncertainty of their own futures, began a secret exchange of ideas and broken dreams, a contract of substance over style, a pact was made between Sarvjit Jassal and Davinder Channa. Two, young intellectual fashion renegades, who vowed to change the face of street wear forever, they made a promise to themselves and the neglected savoir-faire of the urban wear industry that things must change, and thus Don Reon was born. An artistic partnership that has gone from strength to strength, as each new design is released under a cloud of mysterious expectancy, raw talent and shameless egotistic aspirations bucked the trend and defied logic, creating what is maybe one of the most intellectually inspiring collections to have blessed the streets of London.
Inspired by a plethora of influence, deep within political territories, classic style and edgy post-modern whim collide in a spectacle of high-brow t-shirts that punch and kick our complacent 21st century society below the cerebral belt. Delving deeper than the usual gamut of pop reference, into the nether regions of lost kudos, salvaging the best of the worst in life, turning mindset on its head, formulating without a formula a series of head-turning, head-scratching t-shirts designs to shock, question, judge and inspire, all in equal measure.
Having risen from the ashes of a waning industry as the diamond in the rough of street fashion, Don Reon have pushed the boundaries to the brink with a slick, live, fast approach to design and construction, DR have been welcomed by a growing fan base of counter culturists that suck up the breath of fresh air that has come to define their seasonal offerings.
Each T-shirt is made as a limited edition run of 250, screen printed on succulently soft American Apparel tees for a luxurious and stylish cut to suit the most discernible of t-shirt fans, Don Reon has cemented itself into the pavements walked by London's fashionistas.
Available now through established emporiums of fashion hedonism as well as most of the independents at the top of the pile across the UK, DR continues to blaze a trail through the consciousness of those that lead and those that follow. Like the legends that dance and dive and ride and fly through their graphics Don Reon is fast becoming iconic in it’s own right.
The online store is currently under construction, but check back regularly to see the latest... www.donreon.com
Early in 2009, amidst the social unrest and uncertainty of their own futures, began a secret exchange of ideas and broken dreams, a contract of substance over style, a pact was made between Sarvjit Jassal and Davinder Channa. Two, young intellectual fashion renegades, who vowed to change the face of street wear forever, they made a promise to themselves and the neglected savoir-faire of the urban wear industry that things must change, and thus Don Reon was born. An artistic partnership that has gone from strength to strength, as each new design is released under a cloud of mysterious expectancy, raw talent and shameless egotistic aspirations bucked the trend and defied logic, creating what is maybe one of the most intellectually inspiring collections to have blessed the streets of London.
Inspired by a plethora of influence, deep within political territories, classic style and edgy post-modern whim collide in a spectacle of high-brow t-shirts that punch and kick our complacent 21st century society below the cerebral belt. Delving deeper than the usual gamut of pop reference, into the nether regions of lost kudos, salvaging the best of the worst in life, turning mindset on its head, formulating without a formula a series of head-turning, head-scratching t-shirts designs to shock, question, judge and inspire, all in equal measure.
Having risen from the ashes of a waning industry as the diamond in the rough of street fashion, Don Reon have pushed the boundaries to the brink with a slick, live, fast approach to design and construction, DR have been welcomed by a growing fan base of counter culturists that suck up the breath of fresh air that has come to define their seasonal offerings.
Each T-shirt is made as a limited edition run of 250, screen printed on succulently soft American Apparel tees for a luxurious and stylish cut to suit the most discernible of t-shirt fans, Don Reon has cemented itself into the pavements walked by London's fashionistas.
Available now through established emporiums of fashion hedonism as well as most of the independents at the top of the pile across the UK, DR continues to blaze a trail through the consciousness of those that lead and those that follow. Like the legends that dance and dive and ride and fly through their graphics Don Reon is fast becoming iconic in it’s own right.
The online store is currently under construction, but check back regularly to see the latest... www.donreon.com
